“Learning is successful when you can remember. And remembering is successful when you can relate.Else, learning is putting things in a fancy garbage box…called the mind” – rodinhood.
Now let me come to the point why I quoted this – Because some months back or a year back, I noticed that Alok sir had put the network name (wifi name) as rodinhood.
This is what it looked like 🙂
And then some days back I was thinking how to motivate people to get into ShopKirana.com
My first motive is to get them to ShopKirana.com and Second motive is to sell products.
So In just two months, we have informed approx 7000 people of Indore (thanks to bsnl online area wise directory). That’s ok. Not a big deal. This is same old technique.
(Admit it; we always think to promote our venture. While driving, bathing, working.)
And then some days back, I changed the network name( My wifi name) to shopkirana.com | Grocery Portal and started sharing it with people around our building. As alok sir said ” Learning is successful when you can remember. And remembering is successful when you can relate. Else, learning …….” it true. Its all about reading and learning. It’s about connecting the dots.
Let me admit here, I really observe words, pics, facts and figures said by alok sir. I am sure all of us do this. But its all about connecting the things which we read and hear. I try to connect them 🙂
Why I didn’t put any password for my network. Because my motive is not only to educate them about portal but to bring them on my portal. It doesn’t cost anything if we have unlimited bandwidth.
Recently I have shifted into a new flat so it was a need to inform everybody about shopkirana. (In my previous apartment, I went to every flat and told them personally). Here also I went to every flat and told them and then started giving free wifi with a name of ShopKirana because people just don’t remember what happened last sunday, who came (sales guy) to meet them. Its true that they give importance or some time when you are their neighbor but then again its our (entrepreneur) duty to ask them again and again but then again we cant force them and cant visit their place again and again.
So what’s better than giving free wifi with a name of portal? ShopKirana will always pop up on their screen. 🙂
I have also started giving free lifts to people on the way to my office and home. In these two months, I helped many people to cover some distance and helped some people to even reach there home. Apart from helping them, I was promoting shopkirana.com because by this, we get some time to talk to strangers and people don’t forget others easily who help them and I am always been a nice guy in that short 10-15 minutes of time.
Uncle -aunties remember nice guys. 🙂 And ShopKirana is the only topic I talk about in that short period and I don’t get distracted from their Thank you and welcomes. 😉
So here is another Free branding technique which doesn’t cost anything. ( Thank god I don’t have a car otherwise I would have stopped at bus stop every time I see people)
That’s all for now. Thanks for giving your time to read this and you know why I was crisp and short in this blog because I feel I almost spoke the entire journey when this portal www.madhyaindia.com covered us. It was our first coverage so I just spoke everything and I doubt if anybody read the full article. Darn, I need to control my outputs. 🙂
Benefits of this are – I have received three orders. Two from the apartment where I live(after providing free wifi) and one from the nearer building. The number of visits also increased on portal.
Numbers are not dazzling but those three orders came by doing this trick. :-)) And believe me, every single order counts here. !
What are more free branding tricks we can use to promote our venture?
Bring them all down here and let us all take benefit from them.
I am Tanutejas Saraswat. And I do all this small tricks to keep my venture shopkirana.com growing.
What do you do to keep your venture growing?
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Snehil Khanor
mmm.. Free wifi.. as good as it sounds.. but beware man.. there are security related repercussions..
If one evil mind shoots a threatening email to President using your IP then you are screwed for life man.. If you wanna give away free hotspot then restrict it using firewall that only your site can be viewed using that or somthing else.. but play on safe side. 🙂
Akshay 'Backpacker' Chhugani
The True Entrepreneur……good work man
Anuapurv Saraswat
Well a better way to keep them more engaged to your wifi would be, make it secured and make them write the password as “Shopkirana” or your website’s contact number.
Perhaps that might be the other way of dealing with the safer side of it. Spread it viral though with the advises of Mr Snehil who has very concisely conveyed the unsafe side of it. 😉
Aman Jha
Hi Tanutejas,
I read just now your whole interview on that portal, great one. What happened to Ad Agency and Paintlyf.com?
Just curious to know.
Regards,
Aman Jha
Tanutejas Saraswat
Thanks Snehil for your feedback. I will definitely protect it.
I almost forgot to even think about it.
Thanks alot. 🙂
Tanutejas Saraswat
:-)))
Tanutejas Saraswat
Wow. The idea of phone number as a password seems so good.
I am taking care of things after reading Snehil comment. :-))
Thanks Anuapurv.
And yeah, welcome to the rodinhoods 🙂
Tanutejas Saraswat
Hello Aman,
You read the whole article there?? Wowwww.
First of all, thank you so much for giving your time in reading it. It was too long i know, i ll take care about it next time.
Second thing, Napster Era(ad agency) and http://www.paintlyfe.com (digital paintings portal) is still alive and rolling Simultaneously. :-)). With gods grace.
Puneet Sharma
Nice. I have done the same with naming. My Wi-Fi is called BearShop.in but it ain’t free.
One thing that I have been doing for long is – Setting up Wi-Fi routers for free* in my neighborhood. Many people find it difficult to set the wi-fi router and the NET wala charges 300 Rs. extra for that. I save it for them 🙂
*I name their access point as BearShop.
Tanutejas Saraswat
ha ha ha. Its a good strategy Puneet.
What else you do to market BearShop.in?
I am sure you must be using some more sexy tricks to take it up , up, up.. Share na!
Let us take benefits from them.
yuvraj wadhwani
Hello fellow Indorian 🙂
Glad to see some action in Indore as well.
Btw.. interesting ways to promote your site. I’ll definitely use your website for my grocery needs. 🙂
Tanutejas Saraswat
Thanks Yuvraj,
And I will wait to deliver products at your door steps soon 🙂
kulkarni.nikhil
Glad to see entrepreneurs from Indore here. Btw, apart from free wifi and rides you give people, this post itself serves as a marketing idea 🙂
Omkar Nisal
1. One of my friend (a sales guy) often gives out 3 visiting cards to people who take even slightest interest in his product . Fabulous explanation he gives (with a genuinely nice smile) when asked why 3 cards: “I know you will be happy with the product and our services, and eventually you would want to help your friends to have a nice experience too.”
2. Another friend of mine told about her local (offline ) grocer who got lot of happy quotes-cum-visiting cards. Basically simple mono color printout of quotes on good paper hand cut. One card goes with EVERY delivery … even to the daily customers!
3. It might help to ask your existing customers why they chose to buy from you. Then work on building on that reason.. make it more stronger.
Tanutejas Saraswat
Nikhil- Thanks for that. :)))
I give such post because I get such ideas from reading different post, updates, blogs. 🙂
Its a give and take kind of theory you see! 🙂
Tanutejas Saraswat
Wow Omkar,
The three visiting card idea is too good. I am gonna use it from next time.. We are finding our unique point” why they are buying from us apart from easy access website and all”
Need to figure it out soon to create the value.
Thanks for these awesome ideas..
Bharat Agrawal
Nice Idea…Rocking…of free Wifi…I think you can also do one thing…If you have observed in some malls where they share free internet for first 30 minutes…they ask for your phone number and email id for creation of login id and password….this can be used by you in your present setup…where you can collect phone numbers and email id to let them know about your startup….
Anamika Joshi
Ahaaa.. that’s some real rodinhoods stuff!! :))
Govind G Prajapati
We are already Using all of our Wifi Routers and AP for same. !!!!
Also put skype, gtalk, status with our links
Email Signature having the Links to our App
Omkar Nisal
Tried any ? if yes, do kindly share your findings 🙂 #GodSpeed
Sanjay Banerjee
nice idea
Anoop Nair
Great Idea 🙂 Thanks for sharing!
Anoop Nair
I tried to visit your site – shopkirana.com but it is showing some error. Have you restricted the access to Indore IP addresses only? If so, you must show some friendly message instead of the error. This is the error i got.
Forbidden
You don’t have permission to access / on this server.
Additionally, a 403 Forbidden error was encountered while trying to use an ErrorDocument to handle the request.
Tanutejas Saraswat
Hey,
Sorry it was a server problem. It’s working now. Please check. :))