Stories of Startups from tier 2 cities!

Dear Rodinhooders,

 The Jan10 2014 edition of economic times had an interesting article on the successful startups from tier 2 cities and It featured Mypromovideos as one among them.

Here is the link to the article.

https://articles.economictimes.indiatimes.com/2014-01-10/news/460665…

It is so encouraging that companies like us who are in tier 2 cities are also getting exposed. This will certainly encourage the good minds in these cities to startup their venture in their own naturalhabitat. I really wish 2014 progress towards this positive change.

I wish more success for all the fellow startups who got mentioned along with us.

Cheers,

Anil

For the team at MyPromoVideos, it was the desire to start up in their hometown that made them choose Coimbatore. “This is our area of comfort. If we cannot succeed here, we can’t succeed anywhere,” says Anilkumar Krishnan, 25, the firm’s cofounder.

It has created animated explainer videos for ecommerce firm Flipkart, virtual customer support venture Freshdesk and USbased organising tool provider Workflowy, among others.

But starting up in Coimbatore was not easy. While the company was founded in 2009, the team did freelance projects to earn revenue for the first few years. It was only in 2011 that they hit upon the idea of making short videos explaining products and services of companies.

The video they produced for Freshdesk, their first Indian client, put them on the radar of other startups. MyPromoVideos aims to earn revenue of Rs 1.5 crore this fiscal.

Clients are not worried about the location. “The location MyPromoVideos did not matter to us,” says Girish Mathrubootham, founder of Chennai-based Freshdesk. “For one off projects with clear deliverables it does not matter.” However, there are operational battles— getting quality talent is one of them.

MyPromoVideos hired inexperienced hands and trained them in animation. But unique locations can help attract talent as well.