How do you use Micro Formats?

By Amit Shroff on June 5, 2014 3 Comments / 1463 views

Can anyone tell me how do you use Micro Format. Please look at this website https://www.printawallpaper.com and let me know where are we wrong and how do we fix it.

Micro format is being used at bottom along with the number.

Regards,

Amit

Comments

Amit Shroff

3 Comments

Yatin Mulay June 7, 2014, 9:30 am

Hi Amit, it’s not currently showing because it resides in a boilerplate element far down on the page. (footer) . It’s recommended to use Schema.org microdata for rich snippets than the legacy microformats. I’d also encourage you to check out following links:

Structured data markup tool

Insight on why your micro format is not displaying correctly: (scroll at the bottom) https://www.google.com/webmasters/tools/richsnippets?q=http%3A%2F%2F…

Schema

Structured data for rich snippets: https://support.google.com/webmasters/topic/4598337?hl=en&ref_t…

Cheers & all the best!
Amit Shroff June 15, 2014, 2:19 pm

Thanks Yatin for replying, but it is still not clear to me. Please help me. I tried using it on my own website but seems its not helpful.

https://www.72interactive.in/
Yatin Mulay June 15, 2014, 3:05 pm
Your hcard information will not appear as a rich snippet in search results, because it’s describing an organization. Google does not currently display organization information in rich snippets.

Use Schema.org’s structured data instead. For local biz it’d look something as below (remove line no’s & replace appropriate fileds)
<div itemscope itemtype=“https://schema.org/LocalBusiness”>

<h1><span itemprop=“name”>Beachwalk Beachwear & Giftware</span></h1>

<span itemprop=“description”> A superb collection of fine gifts and clothing to accent your stay in Mexico Beach.</span>

<div itemprop=“address” itemscope itemtype=“https://schema.org/PostalAddress”>

<span itemprop=“streetAddress”>3102 Highway 98</span>

<span itemprop=“addressLocality”>Mexico Beach</span>,

<span itemprop=“addressRegion”>FL</span>

</div>

Phone: <span itemprop=“telephone”>850-648-4200</span>

</div>
Go to https://schema.org/Organization & scroll down to the far bottom. You’ll see tabbed structure containing sample code for “organization” schema.org.

Deploy on test site first and test with the structured data markup tool (ref my orig post) then move to the Production site. Hope this helps. Good luck.