Hello boys and girls 🙂
Guys please help me to find all the latest statistics and numbers related to Blogging industry in India
I am about to launch a platform for bloggers and wannabes. I am trying to get all the data related to Indian blogosphere.
Thanks in advance
Darshan Bhambiru
Hi Kamal,
Though I may not fall under your addressed Audience of “Boys and Girls” 😉 in General Still trying to put through some Details which might help you in Fine tuning the Not Clearly Defined “All the Latest Statistics and numbers related to Blogging industry in India” Needs to be Specific Statistical Data as er Requirement for the required Analysis per se.
A BLog is a website where entries are written in chronological order and commonly displayed in reverse chronological order.
Other forms :
A BLog (a truncation of the expression WeB Log) is a discussion or informational site published on the World Wide Web and consisting of discrete entries (“posts”) typically displayed in reverse chronological order (the most recent post appears first). Until 2009 blogs were usually the work of a single individual[citation needed], occasionally of a small group, and often covered a single subject. More recently “multi-author blogs” (MABs) have developed, with posts written by large numbers of authors and professionally edited. MABs from newspapers, other media outlets, universities, think tanks, advocacy groups and similar institutions account for an increasing quantity of blog traffic. The rise of Twitter and other “microblogging” systems helps integrate MABs and single-author blogs into societal newstreams. Blog can also be used as a verb, meaning to maintain or add content to a blog.
The emergence and growth of blogs in the late 1990s coincided with the advent of web publishing tools that facilitated the posting of content by non-technical users. (Previously, a knowledge of such technologies as HTML and FTP had been required to publish content on the Web.)
Since this becomes a very Wide area to Analyse as well since not all people having Internet access everywhere are Socially active online, maybe some are active on some of the Other Social media platforms and a few others are also a part of the Blogosphere too but then again the needs of these Regular and Not so regular Bloggers may also be varied with regards to the reason they would Blog again, hence need to break it up for Commercial and Non commercial reasons broadly and then again with regards to Marketing sales and Content management for the same reasons if it is Monetized or Non-monetized too.
Since Now most people have the option of Staying connected always either on their various gadgets like the Desktops, Laptops, The hand held Pads, and also the Mobile Smartphones there are a lot of other factors which divide the Attention span and Time and Resources available to dedicate entirely to any one of the ways they might interact or engage too likewise given the fact that there are only 24 Available Hours per day with other priorities included to share in the same time too.
Having said that Blogging as an INDUSTRY is very Small as Yet Globally too. For which there are already Platforms catering to the same needs be it Big or small as per Individual or Corporate requirements for Consumption or Service.
To Better Understand or Explain Let me attempt it via some Info graphics and other Information to detail the Internet Penetration, Social Media Usage and Blogging Worldwide and then Regionally, Break it up with APAC (Asia PACific) which also Includes India as a sub set Geographically as Intended.
The Global Picture
Following revisions to a number of countries, the number of worldwide internet users now exceeds 2.64 billion, representing global penetration of 37%
Asia-Pacific In Context
APAC is home to almost 3.9 billion people, accounting for just under 55% of the total world population. The region hosts just under half the world’s Internet users, and 52.2% of the world’s active social media users:
However, to enrich this story, it’s worth looking at the infrastructural elements too. Mobile devices play a huge role in Asia’s social media scene
A good source of Data is available here for Global and Regional breakup (You would need to create a Public Account first) with APAC and India as well to Dig down.
Blogging Industry in India – An Overview
What do Indians Blog About?
Indian bloggers have multifarious purposes for blogs. While the numbers of newbie mommy blogs from India are on the rise, many others take to professional blogging as well. Look at Amit Agarwal from Labnol.org, one of the most respected Indian blogger. Here is a brief account of most popular blogging niches in India:
Indian blogging is a Billion Dollar Industry when combined with eCommerce. Blogging is a profitable field, provided one follows certain rules and regulations. However, there are some, who think that the power of blogging should be used aesthetically. From India’s perspective, blogging has potential, more when Internet access reaches more people and users are sensitized about the concept and potential of ‘Blogging’.
The Indian blogging industry has received more negative coverage than positive ones, making people see this field with unnecessary skepticism. Corporate bigwigs like Infosys and Wipro have come out with ‘blogging guidelines’ for its employees, which if violated, can lead to severe penalties and in some cases, termination of employment.
These are the five main categories of blogging. Of course, there are personal blogs too but when we talk about niches, these are the main ones.
Click the Picture above for the Report in Detail.
For the Global Report Slide check here Social, Digital & Mobile Worldwide in 2014
https://www.slideshare.net/wearesocialsg/social-digital-mobile-aroun…
https://www.slideshare.net/NanLieopairoj/asia-pacific-digital-overvi…
Digital Statistics India – 2014
The Indian market is changing fast. Internet growth is mainstreaming among the young population of India and the mobile access is growing in leaps and bounds. The pace of change continues to be rapid with digital channels constantly growing in volume and strength. More and More people are going online in India, with more than 200 Million people connected as on December 2013, digital content that they use is playing an ever-growing role in their lives. The focus of this presentation is to give a statistical overview of this market and is a compilation of proprietary data and a lot of research reports on the market. It gives a sense of scale India has seen so far and gives a sense of direction of the scale of what is coming.
https://www.slideshare.net/iibea/digital-statistics-2014-india
It can be hard to find a glut of blogging stats all wrapped up in one place, so I was pleasantly surprised to find this infographic. It had a lot of data and statistics regarding blogging, and while a lot of it is US-centric, it does offer up some tasty nuggets.
Facts and Statistics of Social Media, Blogging and Inbound Marketing
First Question to Understand Why Blog The link has a Good Detailed Explanation as to why or what ways this can be achieved.
After reading the information above blogs must seem very attractive but why should a person start blogging?
I give you 7 reasons in return:
i. FOR FUN… what?
Yes blogging is a lot of fun it’s interactive and you build your own fans and readers who follow your blog.
ii. TO BUILD TRUST… how?
As the blogger shares his personal experiences or things like that or even his views about anything, a relation of trust is developed between the reader and the blogger.
iii. TO FULFILL YOU’RE NEED… how?
Some people love to write and keep on filling their diaries up. Blogs help to give a platform that allows them to write whatever they want to whenever they want to. And it’s not only that but the blogger gets to improve and practice his writing skills like he can on no diary as people will see and rate it.
iv. TO MAKE FRIENDS… really?
Yes as you get in to the world of blogging you will make a lot of friends as the readers of your blog will want to get in contact with you also other bloggers will become your friends, this way you can increase your social network.
v. TO HELP YOUR BUSINESS THRIVE
This is absolutely true. As mentioned earlier blogging has become a way to promote your business, get traffic and backlinks to your website and market your products. It allows you to judge your services and products according to the feedback of your readers or users. It helps your online presence to grow.
vi. TO GAIN KNOWLEDGE?
When a blogger uses his blog he also explores what other blogs are like and hence he learns a lot from the more successful blogs.
vii. TO HELP AND FEEL BETTER
Your opinions might affect someone’s life for the better. You can share your personal experiences or give out professional advise, both ways your contribution will be invaluable.
viii. TO EARN MONEY
By activating Google AdSense or other programs like that one can earn money from blogs by placing ads on the blog. You can offer your space for affiliate marketing or other promotional activities, blogs have become a permanent source of income for many.
Indeed Blogging is the new source of Entertainment and Marketing!
Some Top Advantages of Blogging – Why You Should Blog?
And if You Blog you also need a Hosting service (Could be free or Your Own site too) here are a Top 25 Hosting Sites listed
Before the rise of social media the main marketing tactic for a blogger to market their blog was building an email list and using that to distribute their content. It was hard work and many bloggers developed clever email list building tactics that facilitated the sharing of their blog. Bloggers built their online brand one email subscriber at a time.
Social media initially was seen as a threat to blogging. When I joined Facebook in 2008 it had less than 100 million users and people were rapidly joining the social network. Expressing yourself online was now easier and more social. Some people were even predicting the demise of blogging. Would Facebook kill the blog?
Micro blogging also started to appear in the guise of a strange sounding social media platform called “Twitter”. The questions were being asked would blogging descend into shallow snippets of information in 140 characters or less. Would micro content create a superficial social web?
As Twitter rapidly grew it proved to be a very efficient means to distribute content, engage and grow a network of friends and followers that were interested in your topic globally. Social media has in fact saved blogging from stagnation and extinction as it has accelerated the online sharing and discovery of bloggers on tens of thousands of topics.
Social media has though proved to be a marketing mecca for bloggers that made them more visible than they could ever have hoped to be.
Bloggers Have Many Choices
Social media has provided many options for bloggers. You can now blog with Tumblr. You can now be a video blogger on Blogger.com. If you like a Facebook “page” can be the the public platform of choice for expressing yourself. If you want to keep it short and sweet then Twitter is the micro bloggers paradise. We all don’t have to write 1,000 words epiphanies.
There is something to be said for keeping it simple and succinct.
So what are some of the latest statistics, facts and figures on the state of blogging in 2012?
Stats Global for Blogging Industry (2012) Infographic
Designing Trends That Will Impact the blogsphere in 2014
Some other Reports that can be of assistance here to check more if required : Social media in numbers (April 2014)
30,000+ plugins hosted in the WordPress.org repository (WP Tavern)
March 2014: 1.6 million new WordPress.com bloggers, 44.5+ million posts, and 56.6+ million comments (WordPress.com Blog)
Blogging Facts and Statistics
10 Content Marketing Statistics That Will Blow Your Mind!
As consumers become more inundated with data, advertisements, social media and a variety of content streams from organizations looking to tap their interests, content marketing is a must for those looking to successfully spread their message through the noise, expand their reach and generate leads. But don’t just take our word for it… we have the facts to prove that content marketing is vital to today’s marketing initiatives and is an industry that has not only grown exponentially in the past years, but one that will continue to grow in the years to come! Below are 10 content marketing stats that all marketers should keep in mind when developing their next campaign:
A Lot of these informative Details actually come from BLOGS again 🙂
Lots of Statistical data available here broken up further into various other categories India: Digital Market Overview
Most Blogs share the content over Other Social Media platforms for Promotion and reach, so Blogging i s very Tightly integrated with the other social media platforms to reach a wider audience to be effective.
Though maybe not covered “ALL” but tried covering it up for the Last two years and Important Points to Demystify the same as you might need to analyse and take your Launch of the new Start up for Bloggers and the platform to add to the already available other Sources, Hope this is helpful to you and any others too who would want to check at one place to start with as well. Dedicating Time and resources for the various Online needs of staying connected of which Blogging is also a part alongwith the other Platforms it needs to be analysed how much Time do all those Online still tend to dedicate for Blogging alone for your purpose.
Though I too have a Blog account created a along time ago,never could actually get it started to make it active so have found other ways of Blogging in Aggregating the same information and Curating them for the purpose to make it similar again to a Blog likewise 🙂
To Each his Own, if your efforts help in overcoming any of the Issues currently faced by the Bloggers this would be a Shower of Rain in the Sweltering heat of Time and Resources availability again!
Wishing you Good Luck always for your Endeavors!!!
Cheers!
#WikiRH – Your Friendly Neighborhood Alien!
Kamal J Singh
Thanks a lot Darshan jee 🙂
You’re an Alien for sure 😛
Regards
Alok Rodinhood Kejriwal
Doesn’t make sense?
Sorry, but who are you again?
You question is so immature, it makes no sense!
I have been blogging for 9 years now, and your Q is like “tell me about all the websites in the world”!
Yes, there is info on Indian BLOGGERS (not INDUSTRY) and that you would have found out via google itself.
Boss, get serious!