Learnings Of A Viral Video Marketer – Finding The Method To The Madness

By June of 2015 India will have 213 million mobile Internet users, and this number is projected to grow exponentially. With more eyeballs diverting to social media, the newsfeeds are getting chaotic, and getting your content the attention it deserves has become a tall order. ‘Viral’ has become a bigger buzz word, and cracking the viral code seems to be the holy grail of content marketing. In this webinar, Aashish Chopra will share the story of his experiments with viral videos resulting in award winning success. From defining ‘going viral’ as a happy accident, to discovering the method to the madness; from his videos getting featured in the news and blogs around the world, to hitting millions of views and winning awards.. This webinar packs behind the scenes strategies and how to approach content marketing for contagiousness.

Key Takeaways:

• Story of the first viral: From an idea to radio interview in 24 hours
• Learnings from the award winning, 7 million views viral hit.
• How to approach content for virality, including closing the ROI loop
• Other half of the battle: Distribution 
• Newsjacking and the art of topical content
• What doesn’t work; Don’t make an Ad
• Future trends: How the game is changing

Develop an understanding on the same through the below webinar led by Aashish Chopra, Head – Content Marketing at ixigo.com for Digital Vidya participants. 

Webinar Leader’s Profile:

Aashish Chopra is an award winning viral video marketer, having made and marketed videos with millions of views in the last one year. He is passionate about content and believes that in the times of declining attention spans and chaotic newsfeeds, creativity is the differentiator. He works at ixigo.com in content marketing. From ideation to execution he has been instrumental in making video marketing a growth hack for ixigo. “In today’s fast-evolving digital landscape, social media strategy for any brand revolves around remarkable content. Content must be compelling and share-worthy, period. Every brand today is turning into a media company.” he affirms. Before diving into video marketing, for two years Aashish was active in visual content marketing, with several Infographics going viral on Slideshare. Before that, he started a web services company in Canada and learnt the lessons of being an entrepreneur and the value of building relationships in traditional old-school businesses. As early as grade 8, he was designing websites and helping others with new tools and technology. He lives in Gurgaon, and is dealing with the everyday challenges of having a cat. 

Twitter Handle: @aashishc