As Veging has finalized a location in Mumbai suburbs (can’t disclose as it is in finalization stage). Now I’m in a dilemma as to whether I should buy a soda machine which a lot of Mumbaikars and others would have seen in Mumbai, or should I go with the well known brands. The location is kind of Middle and Upper Middle class locality. But yet people love to eat at lower cost than paying a higher price for the same product.
Coke / Pepsi will cost me around Rs. 28 (for 600 ml bottle) or I can keep cans of 250ml which will cost approx Rs. 17 – 18.
Where as a Soda machine will cost me Rs. 50,000 (for a 4 to 6 nozzle) depends on the brand. While the selling price from the machine will be Rs. 10 for a 200 ml glass
Now I’m a bit confused as I don’t want to degrade my brand, but also I want people to connect with us quickly. The big brands may not give higher margins, but will give a bit of standard to the brand, while it may also give higher sales.
But the Soda machine is a higher volume and turnover generator, due to its lower selling price and higher margins. The machine is for the mass sale as compared to Coke/Pepsi.
Guys please help as to what should I buy.
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