Can Food startups survive!!

By Rajkishan Udapudi on November 30, 2013 11 Comments / 1320 views

Hi Rodinhooders.

We have been working on an e-commerce service to revive the regional, traditional foods from different parts of the country (currently working in Karnataka).

www.hallioota.in

Hallioota was started when on one festival day we couldn’t find any sweets to eat at home. No Laddu, no holige/pooranpoli, nothing. We then remembered the good old days when our grandmothers made sweet dishes and all other kinds of foods during festivals (or even otherwise). We felt people living in cities are gradually moving away from all this, since they don’t have time or knowledge to prepare these dishes.

The present generation is slowly forgetting their age old tradition and losing the most important aspect of their tradition- FOOD.

Hallioota is an effort from us to revive this spirit of relishing the regional foods and carry on that tradition. We were also lucky to be featured in Radio City 91.1 Bangalore for our efforts.

Halli Oota brings you these traditional, regional foods of Karnataka at your door step. Experience the rich flavored dishes from rural Karnataka, made just the way your grandmom used to make, with an over doze of love.

So next time you remember your grandmother, you know where you can get the kind of food she used to make.

I would appreciate if you can give your valuable feedback on this service. We have seen a lot of online Food startups fail recently. Would like to know whether there is a market for these kind of services.

Special offers to Rodinhooders! 😉

Comments

Rajkishan Udapudi

11 Comments

Karan Pandhi January 13, 2014, 7:21 am

Hi Rajkishan,

Nicely priced menu, traditional recipes yet live in majority of Indian houses, no matter if you have continental, European food, but at the end of the day Indian meals are needed in every household.

A few of my views as foodpreneur

1. Try connecting to corporate for your meal combos.

2. Online is important , but offline is very important, try connecting to neighborhood stores who can sell your packed Masalas and sweets.

3. Get social, keep facebook and twitter on the top or on the sides, so as to connect quickly.

4. Get on to events where you can sell your products.

These are a few of my views. All the Best.

About me : I’m running a start-up called Veging which is into sandwiches, desserts, pav sandwiches and a lot more. I’m located in Mumbai. So any help needed do connect will be glad to help you out.

Warm Regards,

Karan Pandhi

Founder @ Veging

T : +91-9699-246-444
asha chaudhry January 13, 2014, 7:55 am

raj,

do you need an intro to food bloggers association of india? sameer malkhani the co-founder of FBAI is a rodinhooder.

secondly, do you participate in b’lore’s sunday soul sante https://www.sundaysoulsante.com/ and similar events where you can have stalls? the dilli haats & dastkars of the world?

if you think you’d like to start an fb store – i can ping nameet of sellmojo for you!

pls send me an email at asha@rodinhood.com – i’m making a list of all the foodpreneurs on trhs. will include you!! also, i can introduce you to the rodinhooders of b’lore and you can carry some samples to the next rodinhooder meetup and connect with the rest.
Rajkishan Udapudi January 15, 2014, 9:48 am

Thanks a lot Karan! Appreciate your feedback…we are already doing some of the things you mentioned and will surely try to do the others!

We are planning to move into different cities simultaneously and will surely ping you once we are into Mumbai!

Best of luck for Veging! 🙂

7259874030
Rajkishan Udapudi January 15, 2014, 9:53 am

Thanks Asha for offering the intro! would love to connect with Sameer! I have been in search of Food bloggers for quite some time..have managed to get in touch with a few..this would be even better!

I haven’t started participating in those events. We just started 2 months back..will surely start participating in such events from now on!

And about the fb store using sellmojo, I had tried doing it, but couldn’t complete it due to some issues…it would be of great help if you can ping nameet regarding this..

Will send you a mail shortly!

Thanks!
Rajkishan Udapudi January 15, 2014, 10:04 am

Hi Rodinhooders! Would like to share our initial success with you..

Hallioota.in was featured in Bangalore Mirror newspaper 2 weeks back! Please check out.

check out https://www.bangaloremirror.com/columns/food/BM-Saveur-Hallioota-in/…

or https://epaper.timesofindia.com/Default/Scripting/ArticleWin.asp?From=Archive&Source=Page&Skin=MIRRORNEW&BaseHref=BGMIR/2013/12/27&PageLabel=19&EntityId=Ar01801&ViewMode=HTML

Thanks a lot to all the rodinhooders for your support and feedback! 🙂
Nameet Potnis January 15, 2014, 11:05 am

Hi,

I just figured you had some issues setting up on SellMojo. Let me know how I can help you. Onboarding takes less than a couple of minutes 🙂

Nameet

+919821765850
Rajkishan Udapudi January 15, 2014, 11:36 am

Thanks Nameet for your response.. Will give you a call regarding the issue!
asha chaudhry February 21, 2014, 11:17 am

hey raj,

the rodinhooders of b’lore are meeting up tomorrow!

do try to be there!!!

https://www.therodinhoods.com/events/rodinhooders-of-bangalore-meetup-february-22nd-2014
Rajkishan Udapudi February 21, 2014, 5:24 pm

Sure Asha! Have been waiting for it!
Vivek Shah June 3, 2014, 5:41 pm

Hi Rajkishan,

nice concept, is your website down, gives error…
Rajkishan Udapudi June 4, 2014, 1:19 pm

Hey Vivek,

Thanks for checking out. We initially had a test run with limited products and limited reach (therefore the name was in Kannada). We are trying to rebrand with a larger reach and product variety. Will be up and running soon.

Will keep you posted..Thanks for reaching out!