Always wondered what Viral Marketing in Apps meant?
Always wanted to understand how it worked? Here is an attempt to demystify the fuzziness with some examples!
Hope this made sense and added value to you!
Download the PPT directly from here:
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paritoshsharma1231
Interesting thoughts, especially the last slide says it all: “think of Virality as communication and organic marketing, but NOT as advertising”.
Though there is much more to this. And before I say this, I represent @hikeapp which is a P2P free messaging app (there’s a lot of love about it on twitter) and we are launching globally in November. I represent the Growth team at @hikeapp and am currently going through the motions of taking @hikeapp which exists in a fairly crowded space global!
Its not marketing in the first place. Its Growth
At @hikeapp we are learning as we grow. With our first launch (on Android) and only for India about 2 months back, we now are in b/w 10 – 50k on the Google Play store and about 72 hours back launched on the Windows Marketplace for India only and there’s sure an interesting uptake, as we are now a “Featured” app.
Improving the discoverability of your apps in the relevant marketplaces sure makes a noticeable impact. Rovio and EA Games are a few one’s which have gained massive user base out of the “blast” campaigns they do. Obviously user review matters.
Almost all smart phones today are enabling something interesting. The 5 senses of the human body, touch, vision, hearing > at least these 3 ar being affected closely by Smart phones. What happens when the user touches (while doing something in your app), what sounds he/ she hears, makes for a very different level of engagement.
In games, its easy to drive user behavior with leader-boards, you could go to whatever extents to make it social. Build it into a platform etc. though for us its a different kind of challenge at @hikeapp! We are critical of incentivized behavior and keep our goal of building an awesome global product, with the user genuinely engaged. That’s why, you get 50 free SMS for each friend who joins with your referral.
Its not as easy as marketing to make your app go all the way. Though absolutely agreed only WOM will take it the next step. There’s a lot of text around viral coefficient model and how a value of 1 is magical etc. for the massive viral growth which an app is looking at.
– I would advice folks reading this comment to go through the information.
*And for everyone, who loved this comment, I would love to hear back from you! Do experience @hikeapp on your Android/ Windows (coming to iOS in a week) and do share your love 🙂
Nameet Potnis
Simple, elegant and Fantastic. Thank you
sriharsha b
whatever you say and do is really a new benchmark.Specially loved the last part where you tweet as the CEO.Never thought of it.Awesome
~Harsha
Rahul Ramchandani
“Dont mess with the mess”
asha chaudhry
what i love most about this ppt is the simplicity and the fact that these are actual learnings derived from actual experience!
this is not theory – it’s practical!
your observations alok, have become the handibook… very very interesting.
manoj surya
I loved “I am G2w CEO, thanks for parking” Tweet !!!